Google Doppl: The AI App That Lets You Try On Clothes Virtually

Google has officially entered the virtual fashion space with Doppl, a new AI-powered app that lets users preview how outfits would look on a realistic digital version of themselves. Part of Google Labs, Doppl is now available in the U.S. as a free experimental tool for Android and iOS users.

This article explores what Doppl is, how it works, what sets it apart, its limitations, and its future in fashion-tech.

What Is Google Doppl?

Doppl is a mobile AI app designed to help users try on clothes digitally by creating a realistic avatar from a full-body photo. It's an experimental release under Google Labs and aims to blend generative AI, image animation, and shopping integration into a single experience.

Unlike AR filters, Doppl uses AI to generate short try-on videos—so users can see how clothes move, fit, and flow in motion, not just as a static overlay.

How Doppl Works (Step-by-Step)

Create your avatar
Upload a full-body photo (or pick a base model). The app uses AI to generate a realistic digital twin.

Add clothing images
Upload any photo of an outfit—whether it’s a screenshot from a website, something a friend wore, or even a thrift store find.

Preview the look
Doppl renders a short, dynamic video showing your avatar “wearing” the outfit. It adds missing parts if needed.

Save and share
Users can save looks in the app or share them across social media or messaging apps.

Control over edits
You can manually adjust body shape, skin tone, and facial blur if the avatar doesn’t match you closely.

What Sets Doppl Apart from Other Try-On Tech?

Unlike typical AR shopping tools or static virtual try-ons:

• Doppl uses video, not images, to simulate motion and flow
• It’s not brand-limited—you can upload clothing from anywhere
• Realistic avatars give a fuller picture of fit (though not perfect)
  
  This makes Doppl less of a shopping tool and more of a fashion sandbox for experimentation and expression.

Limitations and Google’s Transparency

Google has been upfront about the app’s experimental nature:

• Accuracy isn't guaranteed
  Try-ons are approximations; fit and fabric simulation may not match reality.
• Not for all clothing types
  Shoes, accessories, swimwear, lingerie, and cultural dress are not currently supported.
• AI may ‘fill in’ missing parts
  If an outfit is incomplete (e.g., just a top), Doppl might auto-complete the look based on inference.

Avatars may not always resemble you perfectly, though customization tools are available.

Where Does Doppl Fit in Google’s Product Ecosystem?

Doppl builds on Google Shopping’s virtual try-on for apparel, introduced earlier in 2025. But while Shopping’s feature works within search and focuses on brand listings, Doppl is a standalone app that opens up creative freedom.

It's part of Google Labs, home to forward-looking experiments like NotebookLM and AI Test Kitchen.

Data Usage, Watermarking & Privacy

Google’s terms clarify several privacy measures:

• Photos are stored for up to 90 days for internal research and quality evaluation.
• Users can delete their locks at any time via the app.
• SynthID invisible watermarks are embedded in generated images and videos to signal AI involvement.
• App access requires a Google account and a U.S. location, and users must be 18+ years old.

Availability and Supported Devices

• Platform: Android (via Google Play) and iOS (TestFlight)
• Region: U.S. only (as of now)
• Cost: Free (experimental)
• Link: labs.google/doppl

What Could Doppl Mean for Fashion and AI?

If refined further, Doppl could have big implications:

• Online shopping: Letting users preview thrift or indie pieces before buying
• Content creation: Influencers or stylists testing multiple looks instantly
• Accessibility: Making style exploration more inclusive and body-positive

Still, Google emphasizes that Doppl is not a commercial tool yet—it’s an experiment intended to learn how people want to use AI in fashion.

Final Thoughts

Doppl isn’t perfect, but it doesn’t aim to be. It’s a bold step toward using AI for self-expression and creativity rather than pure utility. Whether you’re curious about a thrift find or imagining a new wardrobe, Doppl lets you try it on—virtually.

The future of fashion might not be in your closet. It might just be in your phone.