Google has officially rolled out a powerful upgrade to its AI ecosystem by integrating Gemini 2.5 Pro and a real-world AI business-calling assistant into its flagship Search platform. These two capabilities mark a significant leap in transforming Google Search from a traditional query engine into a full-featured agentic AI assistant.
According to TechCrunch, the update is now available in AI Mode, a dedicated experimental interface within Google Search Labs.
Gemini 2.5 Pro is Google’s most advanced large language model to date, designed for high-level reasoning, coding, and math. Within AI Mode, users can choose between "fast all-around" models for speed, or upgrade to Gemini 2.5 Pro for more demanding prompts.
Per Google’s official blog on the update, Gemini 2.5 Pro powers the Deep Search function, which performs hundreds of simultaneous sub-queries to generate highly detailed and fully cited research summaries. This makes it ideal for use cases like financial comparisons, academic research, product evaluations, and legal analysis.
Perhaps the most attention-grabbing feature is Google’s new AI-powered phone calling tool. As explained in The Verge, users can now ask Google to call local businesses—such as barbers, dry cleaners, or restaurants—to check availability, prices, and service options.
Here’s how it works:
Businesses have the ability to opt out of receiving these calls via their Google Business Profile settings. Google emphasizes transparency, requiring the AI to clearly state it's not human during calls to avoid ethical ambiguity.
The feature is available to most U.S. users, though AI Pro and AI Ultra subscribers receive higher usage limits and faster processing.
Currently, Gemini 2.5 Pro and the AI calling tool are available to users in the United States who:
As noted by Free Press Journal, the features are expected to expand to global markets after initial testing and feedback.
These updates signal a broader shift in how Google sees the future of information retrieval. Instead of simply delivering links, Google is moving toward doing the task for you—whether that’s researching deeply cited sources or making real-world phone calls.
According to TechCrunch, this “agentic AI” direction is part of a long-term strategy to compete with specialized AI tools that threaten to fragment user intent across platforms like ChatGPT, Perplexity, and Claude.
Robby Stein, Google VP of Search Product, wrote in the official blog:
"We’re bringing powerful new capabilities in Search, including Gemini 2.5 Pro and Deep Search… and AI-powered calling to local businesses."
Feature | Description | Availability |
Gemini 2.5 Pro in AI Mode | Advanced AI model for coding, math, and reasoning | U.S., AI Pro/Ultra only |
Deep Search | AI conducts multi-layered search with sources and citations | U.S., via Gemini 2.5 Pro |
AI Phone Calling | Google calls businesses for pricing & scheduling info, returns a summary | U.S., free & paid tiers |
Google is no longer just answering questions—it’s performing actions. The introduction of Gemini 2.5 Pro and AI-powered calling within Google Search signifies the evolution of the internet’s most visited site into a true multimodal AI assistant. As Google integrates these features deeper into its ecosystem, users may soon expect seamless AI handling not just for searches, but for emails, calendar scheduling, and more.
With this rollout, Google isn't just keeping pace with generative AI leaders—it’s aiming to redefine how AI serves us in our everyday digital lives.
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