Google Search Now Thinks, Researches, and Calls — All with Gemini 2.5 Pro

Google has officially rolled out a powerful upgrade to its AI ecosystem by integrating Gemini 2.5 Pro and a real-world AI business-calling assistant into its flagship Search platform. These two capabilities mark a significant leap in transforming Google Search from a traditional query engine into a full-featured agentic AI assistant.

According to TechCrunch, the update is now available in AI Mode, a dedicated experimental interface within Google Search Labs.

What Is Gemini 2.5 Pro in AI Mode?

Gemini 2.5 Pro is Google’s most advanced large language model to date, designed for high-level reasoning, coding, and math. Within AI Mode, users can choose between "fast all-around" models for speed, or upgrade to Gemini 2.5 Pro for more demanding prompts.

Per Google’s official blog on the update, Gemini 2.5 Pro powers the Deep Search function, which performs hundreds of simultaneous sub-queries to generate highly detailed and fully cited research summaries. This makes it ideal for use cases like financial comparisons, academic research, product evaluations, and legal analysis.

Google AI Can Now Call Businesses For You

Perhaps the most attention-grabbing feature is Google’s new AI-powered phone calling tool. As explained in The Verge, users can now ask Google to call local businesses—such as barbers, dry cleaners, or restaurants—to check availability, prices, and service options.

Here’s how it works:

  • You give Google a prompt (e.g., “Find out if Joe’s Auto Repair has openings this week”)
  • Google’s AI places a real-time call to the business
  • It introduces itself as a Google AI system
  • It retrieves the information and sends you a summary via text or email

Businesses have the ability to opt out of receiving these calls via their Google Business Profile settings. Google emphasizes transparency, requiring the AI to clearly state it's not human during calls to avoid ethical ambiguity.

The feature is available to most U.S. users, though AI Pro and AI Ultra subscribers receive higher usage limits and faster processing.

Who Can Access These Features?

Currently, Gemini 2.5 Pro and the AI calling tool are available to users in the United States who:

  • Have opted into Google Labs
  • Are enrolled in AI Mode
  • Hold a Google AI Pro or AI Ultra subscription

As noted by Free Press Journal, the features are expected to expand to global markets after initial testing and feedback.

Strategic Implications: Google Reinvents Search with Agentic AI

These updates signal a broader shift in how Google sees the future of information retrieval. Instead of simply delivering links, Google is moving toward doing the task for you—whether that’s researching deeply cited sources or making real-world phone calls.

According to TechCrunch, this “agentic AI” direction is part of a long-term strategy to compete with specialized AI tools that threaten to fragment user intent across platforms like ChatGPT, Perplexity, and Claude.

Robby Stein, Google VP of Search Product, wrote in the official blog:

"We’re bringing powerful new capabilities in Search, including Gemini 2.5 Pro and Deep Search… and AI-powered calling to local businesses."

Key Features Summary

FeatureDescriptionAvailability
Gemini 2.5 Pro in AI ModeAdvanced AI model for coding, math, and reasoningU.S., AI Pro/Ultra only
Deep SearchAI conducts multi-layered search with sources and citationsU.S., via Gemini 2.5 Pro
AI Phone CallingGoogle calls businesses for pricing & scheduling info, returns a summaryU.S., free & paid tiers

What This Means for Users

  • Power users benefit from Gemini’s advanced logic handling—perfect for writing scripts, solving equations, or generating clean code snippets.
  • Everyday, users save time on routine tasks—checking store hours, prices, or appointment availability—without needing to dial themselves.
  • Businesses gain passive exposure but retain control over their interaction with Google AI through opt-out settings.

Final Thoughts: From Search Engine to Digital Assistant

Google is no longer just answering questions—it’s performing actions. The introduction of Gemini 2.5 Pro and AI-powered calling within Google Search signifies the evolution of the internet’s most visited site into a true multimodal AI assistant. As Google integrates these features deeper into its ecosystem, users may soon expect seamless AI handling not just for searches, but for emails, calendar scheduling, and more.

With this rollout, Google isn't just keeping pace with generative AI leaders—it’s aiming to redefine how AI serves us in our everyday digital lives.

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