Whatagraph

Whatagraph consolidates marketing data from multiple sources into one platform. It skips messy imports and endless spreadsheets by offering 55+ native integrations, custom integrations via API, Google Sheets, or BigQuery, and a secure hub for all data without middleware. Users get ready-to-use data with unified naming across sources, custom formulas, reusable transformations, and blended metrics across channels for unified KPIs. Insights flow instantly through performance overviews by country, team, or product, IQ chat for answers, personalized auto-generated summaries, and goals with alerts. Reports and widgets build via drag-and-drop or Whatagraph IQ generation, with pre-built templates and auto-branding.

Core Features:

• 55+ native integrations
• Custom integrations via API, Google Sheets, or BigQuery
• Unified naming across sources
• Custom formulas and reusable transformations
• Blended metrics across channels
• Performance overviews by country, team, or product
• IQ chat for instant answers
• Personalized auto-generated summaries
• Goals and alerts
• Drag-and-drop report builder

How It Works:

• Connect data sources: Link advertising, social, analytics, CRM, SEO, and e‑commerce channels.
• Clean & unify data: The platform normalizes naming and prepares data for reporting.
• Generate insights: Use Whatagraph IQ to auto‑generate summaries and answers.
• Build reports: Choose templates or build custom reports with drag‑and‑drop widgets.
• Share results: Automate deliveries via email, live links, or export to destinations like BigQuery or Looker Studio.