Serpstat

Serpstat works by aggregating massive volumes of keyword, domain, and SERP data, allowing users to analyze their web presence and benchmark against industry competitors. The platform provides actionable insights into keyword trends, backlink profiles, search visibility, and PPC strategies. Major use cases span keyword discovery, content optimization, competitor research, and technical site fixes.

Notable Capabilities

• Identify authentic search competitors
• Access traffic, visibility, and backlink analysis
• Discover untapped keyword opportunities
• Analyze competitor advertising for PPC advantage
• Track SEO growth and keyword trends over time
• Audit sites for technical SEO issues
• Access data for 1.5 billion domains, 8.6 billion keywords, and 529 billion backlinks
• Multi-user collaboration features
• International coverage: 230 countries, 2.2 billion Google SERP records

Popular Use Scenarios

• Digital marketing and SEO agencies
• In-house SEO teams for medium and large enterprises
• PPC specialists managing competitive campaigns
• Content strategists optimizing for search engine visibility
• Startups tracking organic growth or entering new markets​