Moz Pro

Moz Pro is an all-in-one SEO software suite designed to help businesses and marketers improve search engine visibility through data-driven insights and actionable recommendations. According to its official website, Moz Pro provides tools for keyword research, rank tracking, site auditing, backlink analysis, and on-page optimization. The platform is built to support the full SEO workflow, from discovering keyword opportunities to tracking performance and fixing technical issues.

strenghts

• Widely recognized Domain Authority metric
• User-friendly interface with guided SEO insights
• Strong educational resources and documentation
• Balanced feature set for end-to-end SEO management
• Keyword Research with search volume, difficulty, and opportunity metrics
• Rank Tracking for monitoring keyword performance over time
• Site Crawl & Technical SEO Audits to identify issues and errors
• On-Page Optimization Tools with actionable recommendations
• Link Analysis for backlink tracking and domain authority insights
• Custom SEO Reports & Dashboards

Pricing

• Standard: ~$99/month
• Medium: ~$179/month
• Large: ~$299/month
• Premium: ~$599/month
• Free Trial: 30-day trial available