Overview

Leadpages is a landing page and lead generation platform designed to help businesses build, test, and optimize conversion-focused pages without developers. With templates, A/B testing, and integrations, it enables marketers, agencies, and entrepreneurs to launch campaigns quickly and maximize ROI.

How Leadpages works

I log into Leadpages, select a pre-built template, and customize it via a drag-and-drop editor. Without touching code, I can add forms, CTAs, images, and checkout elements. Pages are mobile-responsive by default, and I can run A/B tests to see which variations convert better. Integrations with CRMs and email marketing tools sync leads automatically, while analytics show real-time conversion rates.

Key use cases & applications

Lead generation campaigns: Build optimized pages for webinars, free trials, or gated content.

Ecommerce & payments: Sell products or services directly from landing pages with Stripe integration.

Agencies: Deploy branded pages at scale for multiple clients.

Marketing teams: Run experiments with headlines, CTAs, and page structures.

Entrepreneurs: Launch fast without hiring developers.

Competitive advantages / unique features

No-code editor: Marketers build pages without relying on IT.

Conversion-first templates: Every template is based on proven layouts with high performance data.

AI assistance: Content recommendations and optimization prompts improve copywriting.

A/B testing built-in: Helps validate campaigns with real conversion data.

All-in-one lead capture: Forms, pop-ups, alert bars, and checkout pages work together.

Native WordPress plugin: Publish landing pages directly to WordPress sites.

Pros & Cons

Pros:

Pre-tested templates outperform DIY pages – Many marketers report that the 250+ templates convert better than self-designed WordPress pages because they’re based on proven campaign data.

 Built-in pop-ups and alert bars – Unlike some competitors that require third-party tools, Leadpages integrates pop-ups and sticky bars natively, making it easy to capture leads across multiple touchpoints.

Seamless WordPress publishing – Agencies highlight that the official WordPress plugin allows clients to host landing pages under their own domain without complex embeds.

Cons:

Template customization is restrictive – Advanced designers complain they can’t fully control layouts (e.g., moving elements outside grid zones or creating custom animations).

Page load speed affects ad costs – Some users running Google Ads note that Leadpages pages load slower than custom-coded or Webflow pages, which can impact Quality Score.

Heavy reliance on Zapier for integrations – If you want advanced workflows (e.g., Salesforce or HubSpot automation), you’ll need Zapier, which adds cost and complexity.

Software Trial

14 Days

Free Version

Yes

Licensing Type

Proprietary

Starting Price

Price Type

  • Flat Rate

Currency

  • USD ($)

Subscription

  • Monthly
  • Annually

Leadpages Software Features

Website Builder Features

  • Drag & Drop
  • Import/Export Content
  • Landing Pages/Web Forms
  • Real Time Editing
  • Responsive Website
  • Survey Builder
  • Templates & Themes

Deployment

  • Cloud Hosted

Platform

  • Web-Based

Support

  • Email

Training

  • Documentation
  • Help Guides
  • Videos

Leadpages Pricing

Leadpages Pricing

*Check the current pricing on Leadpages's website.

Software Category

Website Builder

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