Overview

Klaviyo unifies data, channels, and agents in one AI-first platform. It combines marketing automation, analytics, customer service, and data management to handle customer interactions across email, SMS, WhatsApp, and more. AI tools predict customer behavior, generate segments from prompts, and power features like subject lines and product recommendations. Customer Hub provides self-service order tracking and AI chatbots, while analytics offer benchmarks and performance metrics across channels.

  • Customer profiles with real-time data and AI predictions
  • Segment AI for creating segments from prompts
  • 350+ pre-built integrations and APIs for data consolidation
  • Forms including pop-ups, fly-outs, and multi-step options
  • Predictive analytics for churn risk, lifetime value, and next order
  • Customer Hub with order tracking and AI chatbot
  • Omnichannel campaign builder with exit conditions and cross-channel reporting
  • Klaviyo Helpdesk for ticket management and shared inbox

Pros & Cons

Pros:

Advanced customer segmentation tools

Shopify + WooCommerce tight data sync

Predictive analytics tied to revenue

Drag-and-drop email template library

Built-in SMS + email automation logic

Cons:

Pricing structure often confusing

Support response delays reported

Complex reporting takes manual export

Software Trial

1-7 Days

Free Version

No

Licensing Type

Proprietary

Starting Price

Price Type

  • Flat Rate

Currency

  • USD ($)

Subscription

  • Monthly

Klaviyo Software Features

Email Marketing Features

  • A/B Testing
  • A/B Testing
  • Auto-Responders
  • Automation
  • Drip Campaigns
  • Event Triggered Email
  • Mailing List Management
  • Reporting & Analytics
  • Templates

Marketing Automation Features

  • A/B Testing
  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Sales Intelligence
  • Segmentation and Targeting
  • Social Marketing

SMS Marketing Features

  • Contact Management
  • Drip Campaigns
  • Mass Texting
  • Message Personalization
  • Reporting & Analytics
  • Scheduled Messaging

Deployment

  • Cloud Hosted

Platform

  • Web-Based
  • iPhone/iPad
  • Android

Support

  • Email
  • Chat
  • Phone

Training

  • Documentation
  • Blogs
  • Help Guides
  • Videos
  • Webinars

Klaviyo Pricing

Klaviyo Pricing

*Check the current pricing on Klaviyo's website.

Software Category

Email Marketing Marketing Automation SMS Marketing

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