Keap

Keap provides a CRM and marketing automation platform that automates sales, marketing, and business processes. It handles lead capture through built-in landing pages and forms, triggers automations with lead scoring and segmentation, and streamlines sales pipelines with drag-and-drop functionality. Users create custom campaigns, manage recurring payments via integrations like Stripe and PayPal, and access analytics for campaign ROI.

Core Features:

• Capture leads with built-in landing pages and customizable forms
• Trigger automations using advanced lead scoring and segmentation
• Streamline sales pipelines with multiple stages and drag-and-drop
• Automate marketing with dynamic content, A/B testing, and text messaging
• Process one-time and recurring payments via Stripe, PayPal, and others
• Generate content instantly with Content Assistant powered by AI
• View automation history in contact records
• Send HTTP requests to connect with other tools
• Track performance with URL parameters and analytics dashboard

INDUSTRY-SPECIFIC BENEFITS:

• Coaches: automate client onboarding and follow-ups
• Agencies: manage leads and campaigns in one system
• Service businesses: reduce missed appointments
• SMB sales teams: structured pipeline management
• E-commerce service sellers: integrated billing workflows