Google Data Studio

Google Data Studio enables creation of reports and dashboards by connecting to data sources such as Google Analytics. It combines data from multiple sources into visualizations including charts, graphs, tables, and maps. Reports support real-time collaboration, dynamic data updates, and interactive elements like filters and cross-filtering. Users build customizable dashboards with unlimited widgets and share them via links for viewing or editing. The tool now operates as Looker Studio, providing version history and draft modes for controlled publishing.

How It Works

Looker Studio connects to data sources through built-in Google connectors or partner connectors. Users design reports using drag-and-drop components such as charts, tables, and filters. Data refreshes automatically, and reports can be shared or embedded via links.

HIGHLIGHTS

• Marketing and campaign performance reporting
• Website and traffic analytics dashboards
• Lightweight business and operational reporting
• Client-facing and shareable reports
• Embedded dashboards for internal portals.
• Real-time data updates and sharing
• Custom charts, tables, and calculated fields
• Collaboration with role-based access controls
• Embeddable reports for internal or external use