Overview

GetResponse provides tools to automate sales, track revenue, and convert leads into customers. It focuses on email marketing workflows, including list building through landing pages, signup forms, and popups. Users manage contacts with segmentation and nurture subscribers via AI-powered emails, autoresponders, SMS, web push notifications, and live chat. Automation occurs through visual workflows and conversion funnels. Differentiation comes from OpenAI-powered features like AI email generator, AI campaign generator, and AI writing assistant, which create emails and campaigns quickly. Additional tools cover website building, webinars, ecommerce, paid ads, and reports.

Core Strengths:

  • Builds unlimited email campaigns with drag‑and‑drop editor.
  • Generates subject lines and emails with AI email tools.
  • Automates workflows with visual marketing automation builder.
  • Creates landing pages, signup forms, popups for lead capture.
  • Supports SMS and web push notifications.
  • Hosts webinars and manages registration and engagement.
  • Includes website builder with templates.
  • Segments contacts for targeted campaigns.
  • Provides analytics and reporting dashboards.
  • Offers integrations with ecommerce and CRM platforms.

Use Cases & Applications:

  1. Newsletter and promotional email campaigns.
  2. Multichannel marketing across email, SMS, and push notifications.
  3. Automated drip and behavioral campaigns.
  4. Lead capture via landing pages and forms.
  5. Webinar hosting and attendee engagement.
  6. Content monetization with courses and premium newsletters.
  7. Ecommerce marketing and abandoned cart recovery.

Pros & Cons

Pros:

Customizable dashboard improves user experience.

99%+ deliverability rate due to strong sender reputation.

Intuitive interface for building websites, landing pages, emails, and automation.

Advanced automation supports complex workflows without confusion.

Cons:

Lacks some advanced customization options in email templates compared to specialist tools.

Webinar features require higher pricing tiers for unlimited use.

Software Trial

30 Days

Free Version

No

Licensing Type

Proprietary

Starting Price

Price Type

  • Flat Rate

Currency

  • USD ($)

Subscription

  • Monthly

Getresponse Software Features

Email Marketing Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Dynamic Content
  • Event Triggered Email
  • Landing Pages/Web Forms
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Marketing Automation Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting

Deployment

  • Cloud Hosted

Platform

  • Web-Based
  • Windows
  • Mac
  • Linux

Support

  • Email

Training

  • Documentation
  • Blogs
  • Help Guides
  • Infographics

Getresponse Pricing

Getresponse Pricing

*Check the current pricing on Getresponse's website.

Software Category

Email Marketing Marketing Automation

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