Overview

Freshmarketer enables creation of customized landing pages, web forms, and intelligent chatbots to capture leads and accelerate sales. It provides a unified view of customer interactions across websites, past campaigns, and sales teams. AI-driven lead scoring and predictive segmentation support personalized campaigns that increase opens, clicks, and conversions. Advanced automation crafts multichannel journeys to nurture leads, recover abandoned carts, drive repeat purchases, and improve retention. Capabilities include Freddy AI for marketing, predictive and behavioral segmentation, multichannel engagement, conversational marketing, real-time customer journeys, and performance analytics for conversion rate optimization.

Core Strengths:

  • Automates email, WhatsApp, SMS, and social campaigns from one dashboard.
  • Manages contacts, lists, and segmentation for targeted outreach.
  • Supports AI‑powered automation journeys for lead nurture.
  • Creates landing pages and web forms for lead capture.
  • Tracks conversion and revenue attribution in analytics.
  • Integrates with live chat and marketplace apps.
  • Includes Freddy AI insights for send time optimization.
  • Configures advanced segmentation and custom dashboards.

Pros & Cons

Pros:

Combines email, SMS, landing pages, and web-based journeys into a single canvas

AI optimizes send times and content

Behavioral segmentation drives engagement

Real-time data sync for e-commerce metrics

Cons:

Requires integration setup for full CRM sync

Limited to supported channels like WhatsApp and SMS

Depends on monthly unique visitors in trial limits

Software Trial

1-7 Days

Free Version

Yes

Licensing Type

Proprietary

Starting Price

Price Type

  • Free

Currency

  • USD ($)

Subscription

  • Monthly
  • Annually
  • Quote Based

Freshmarketer Software Features

Email Marketing Features

  • A/B Testing
  • A/B Testing
  • Auto-Responders
  • Automation
  • Customer Surveys
  • Drip Campaigns
  • Event Triggered Email
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management
  • Templates

Marketing Automation Features

  • A/B Testing
  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Deployment

  • Cloud Hosted

Platform

  • Web-Based
  • Windows
  • Mac

Support

  • Email
  • Phone

Training

  • Documentation
  • Blogs
  • Help Guides
  • Videos

Freshmarketer Pricing

Freshmarketer Pricing

*Check the current pricing on Freshmarketer's website.

Software Category

Email Marketing Marketing Automation

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