Overview

Ahrefs is a comprehensive SEO software suite designed to help businesses analyze website performance, improve search visibility, and monitor competitors. The platform provides tools for keyword research, backlink analysis, technical site audits, rank tracking, and content research. Ahrefs is widely used by SEO professionals, marketers, and agencies to understand search demand, evaluate link profiles, and identify opportunities for organic growth.

Industry Applications

  • Digital marketing agencies
  • In-house SEO and marketing teams
  • Content publishers
  • SaaS and ecommerce businesses

Primary Use Cases

  • Keyword research and SEO planning
  • Backlink analysis and link building
  • Technical SEO audits
  • Rank tracking and performance monitoring

Pros & Cons

Pros:

Deep backlink index, strong link discovery

Site Explorer neatly shows competitor wins​

Site Audit flags technical SEO fixes clearly

Helpful tutorials and SEO education content

Generally quick, human email/chat support

Cons:

Pricing is painful for solo SEOs and freelancers

The credit system feels confusing and restrictive

UI is often called cluttered and old‑school

Software Trial

0 Days

Free Version

No

Licensing Type

Proprietary

Starting Price

Price Type

  • Flat Rate

Currency

  • USD ($)

Subscription

  • Monthly

Ahrefs Software Features

SEO Features

  • Competitor Analysis
  • Keyword Research
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Deployment

  • Cloud Hosted

Platform

  • Web-Based
  • Windows
  • Mac

Support

  • Email
  • Chat

Training

  • Documentation
  • Help Guides
  • Videos

Ahrefs Pricing

Ahrefs Pricing

*Check the current pricing on Ahrefs's website.

Software Category

SEO

Reviews

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