Top Benefits of Using Custom Email for Businesses

In the case of intense competition, any business strives to expand its potential beyond the provision of high-quality products/services only – here, we mean building trusting relationships with clients and partners. The easiest way to do this is through a corporate email. It’s important to note that an address like name@yourcompany.com looks like a brand element, while using free services where their name is clearly indicated (for example, Gmail) can, on the contrary, spoil the first impression.

Why It’s So Important to Have a Corporate Email

So, what are the main reasons to switch from a free email to an email for businesses? Let's find out right now.

Strengthening your professional image

An email sent from @gmail.com may raise doubts in a potential client or partner about whether the communication is taking place with the company’s official representative. In turn, an address with a branded domain immediately confirms your business’s legitimacy, which can be critical for startups and small companies that need to demonstrate their reliability. In addition, having a corporate email increases brand recognition since each time the recipient receives a letter, they will see the company’s name.

Managing your data centrally

Any business needs to control all communications that are conducted via email. In this context, corporate email allows you to centrally manage employee accounts, create addresses for newcomers, disable access for those who have quit, and assign roles and rights. This approach also enables the simultaneous setting up of a separate mailbox for the support service and a separate one for the sales department.

Ensuring standard compliance

Conventional free email services don’t provide businesses with sufficient security guarantees. In addition, if a password is compromised or an email account is blocked, a business risks losing access to critical information stored in correspondence. At the same time, corporate solutions often offer advanced security features, including two-factor authentication, end-to-end encryption, backup, and compliance with industry requirements for user data protection. All this can be essential for companies operating in strictly regulated sectors.

Implementing third-party integrations

Modern corporate email services often have much more than solutions for sending, receiving, and storing corporate correspondence – they also include either proprietary calendars, cloud storage, etc., or provide easy integration with such products from third-party providers. This feature makes corporate domains more versatile and predisposed to forming seamless workflows, even in companies with a large number of departments and sophisticated workflow logic.

Providing scalability

Corporate email, unlike a free one, allows businesses to scale more easily by adding separate emails for departments, projects, and key people. At the same time, the domain remains uniform, which maintains the brand’s integrity in the business partners’ and clients’ eyes.

Improving email deliverability

Messages from free email services very often end up in the spam folder, especially when it comes to template emails. Most often, this can be explained by the low reputation of the specific domain, since, for example, Gmail is used by millions of users. Along with that, choosing a corporate email with correctly configured DNS records significantly increases the chances of delivering your emails to the main inbox folder, which means that your commercial offers and notifications won’t go unnoticed.

Final Thoughts

To sum up, we can safely say that corporate email is a strategic investment that helps avoid many risks, from data loss to reduced customer confidence. Therefore, if you’re looking for another competitive advantage, don’t forget to get a business domain.