It’s no secret that both individuals and enterprises are looking for ways to build a more efficient business.
The beauty industry is no exception, with its emerging trends. If anything, it’s hard to imagine working without a scheduling tool these days.
The solution is not just about making things easier for yourself. Customers appreciate flexibility and prefer it to services that can sometimes be difficult to operate with.
Having said all that, since the demand for scheduling software is growing over the years, new providers come up with ways to innovate the field.
If you are not sure where to look for the best available software, look no further than this article. We’ll cover the top tools every beautician should use for scheduling appointments.
While most tools have the basic features covering the most important aspects of scheduling appointments or sending reminders, you still want one that suits you the best.
Consider integrations with other platforms, how quickly it is to set everything up to get things going. And, of course, don’t forget about the pricing.

Goldie is one of the standout options. It covers pretty much everything you’d expect from a salon scheduling application.
Pros
● Appointment scheduling and reminders
● Modern, easy-to-use app
● Integrates with other tools, such as WhatsApp
● Great not just for beauty, but also for the wellness niche
● Offers the feature to create a dedicated booking website
Cons
● May have some bugs on certain devices while using
● After setting everything up, it might take a while to figure out some UI quirks
Pricing
● Starter plan is free with basic features
● Pro plan is 29.99€/mo
● Pro Plus plan is 59.99€/mo
If you are ready to try out Goldie, their team will be more than happy to assist you in switching. And if you are a brand-new user of this type of software, figuring out how to use it should be pretty easy.
Mangomint is another software that combines modern UI with user expectations, creating a solid solution for bookings.
They recently introduced automated texting, which works great not just for sending reminders but also for marketing.
Pros
● Modern and easy to use
● Open data ownerships and no contractual obligations
● Two-way texting, express booking, and other smart client interaction features
Cons
● Not designed for solo beauticians
● Only works in the US and Canada
Pricing
● Essentials plan is $165 / month
● Standard plan is $245 / month
● Unlimited plan is $375 / month
Zenoti tries to distinguish itself from the competition by pushing AI. Artificial intelligence is not just a buzzword. It works when implemented properly.
The AI-first approach helps the platform automate phone lines, analytics, and marketing. There is an assistant called Zeenie helping navigate the software and its features for both new and relatively experienced users.
Pros
● Open API to help integrate with third parties
● Custom reports
● Help center and Zenoti University training
Cons
● Lacks a free trial
● Mobile app has some problems
● Requires committing to a 12-month contract
Pricing
The pricing of Zenoti is not transparent. You have to choose the niche from Fitness, Salon & Spa, Barbershop, and Medspa. Prices start at $250/month and can grow into thousands.
Square Appointments made a name for itself in early 2024. It emerged as a solution excelling in hardware quality and integration capabilities.
The platform also has a Square Go marketplace to help clients discover and book services directly via an app.
Pros
● Free for individuals
● Great UI
● Robust core package
Cons
● Lacks flexibility in areas like booking widgets or e-mail designs
● Gets expensive for businesses trying to keep up with the growing needs
Pricing
● Free plan for solo users
● Plus plan at $49/month/location for growing teams
● Premium plan at $149/month/location for large businesses
Boulevard offers a fresh look into the industry and how it helps beauticians with marketing while also ensuring client bookings are taken care of.
Even with its everything and the kitchen sink approach, which can feel overwhelming for new users, the platform still maintains an intuitive and modern interface.
Pros
● Client data to boost marketing efforts
● Excellent integration options with third parties
● Easily searchable help center
Cons
● Relatively expensive
● Essentials plan lacks features
● Some mobile app bugs
Pricing
● Essentials: entry-level plan – $195 per month
● Premier: most popular plan – $325 per month
● Prestige: upper-tier plan – $455 per month
All in all, there are a fair few booking options available for beauticians. Whether you are new to the industry and looking to create a business plan or have established yourself for a long time, scheduling software is a helpful tool.
Some options have more features, but then you consider how the likes of Goldie are more affordable than others.
Ideally, it’s about finding a balance between what you need and how much you can spend and whether you want to combine it with a dedicated website or use just an app. One thing is certain, though. With so many options available, everyone should be able to find a tool that works for them.
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