Phot.AI Overview: Features, Use Cases, Pricing, and API Access

Phot.AI is a browser-based generative AI platform developed by CogniAI Private Limited. It offers more than 30 tools for image creation, editing, and enhancement, ranging from background removal to product photography generation. The platform is designed for individual creators, marketers, and businesses looking to process visuals in bulk or automate content workflows. Phot.AI is part of the InfoEdge investee portfolio, backed by over 50 angel investors.

Available Tools and Features

Phot.AI provides tools divided into different categories:

• Image Editing: Background remover, object remover, object replacer, image enhancer, image upscaler, light fixer, and photo restorer.
• Text-to-Art Tools: AI art generator, cartoon generator, anime avatar maker, vector art generator, and text effects.
• AI Image Generators: Tools that convert text to photo-style images, vector graphics, or illustrations.
• Design Utilities: Banner maker, catalog generator, product photo generator, business logo maker.
• Photo Extension Tools: AI image extender and uncrop feature to expand photos beyond their original borders.
• Video Editing: Video enhancer and AI video background remover.

Use Case Coverage

Phot.AI serves use cases across:

• E-commerce: Product listings, catalog design, photo clean-up.
• Marketing and Advertising: Banner ads, social graphics, and promotional creatives.
• Creative Design: Anime or cartoon avatars, AI art, pattern generation.
• Media & Publishing: Image restoration and enhancement for archived visuals.
• Interior and Fashion Design: 3D concept visuals and design variations.
• ID & Document Processing: OCR tools for ID cards, passports, and business cards.

Industry segments covered include photography, real estate, publishing, home decor, and online marketplaces.

Phot.AI API: Integration Details

Phot.AI provides an API for developers to integrate its image-processing tools into third-party apps, websites, or internal platforms.

• Access: Developers need to sign up, obtain an API key, and refer to the documentation.
• Pricing: Each API request is billed via credits. One image task (e.g., background removal) consumes one credit.
• Trial Credits: Users get 25 free credits for evaluation.

Pricing Structure (USD Equivalent)

Free Plan

• Price: ₹0
• Includes: 25 free image credits (one-time)
• Good for: Trying out the tools

Pro Plan

• Monthly: ₹899/month
• Yearly: ₹719/month (₹8,630/year)
• Includes: 1500 credits/month, all tools, HD downloads, no watermark, 10GB storage

Teams Plan

• Monthly: ₹3,599/month per user
• Yearly: ₹2,879/month per user (₹34,550/year)
• Includes: Everything in Pro, for each team member

Enterprise Plan

• Price: Custom (talk to sales)
• Includes: Unlimited usage, storage, and full support

Pay-as-you-go

• ₹28.12 per image
• No expiry on credits
• Good if you only need a few edits

How It Compares

Phot.AI offers broader tool coverage per credit compared to platforms that specialize in narrower functions.

Data Policy and Subscription Handling

Phot.AI does not offer refunds once a subscription is activated. Users can manage cancellations through the dashboard. Accounts inactive for 12 months are automatically deleted. The platform follows GDPR and similar data protection standards to safeguard user information.

Final Notes

Phot.AI is a visual content automation platform offering a wide range of AI-powered tools for creative and commercial use. Its pricing model allows flexibility for both individuals and teams, while its API makes it adaptable for developers. The platform is particularly useful for those managing high volumes of visual content, though smaller use cases may still benefit from simpler alternatives.