Not Just Analytics is a web-based tool that helps users track and understand Instagram account performance. It is made for content creators, marketers, brands, and agencies who want clear and useful data. The tool does not have a mobile app but can be used directly on the website. It is free to access for basic features, with paid plans available for advanced tools.
Function of “Not Just Analytics”
Not Just Analytics helps you see how an Instagram account is performing using simple and clear reports.
Below are the key functions of this tool:
1. Profile Overview
- Shows how many followers an account has gained or lost
- Tracks how often posts are shared
- Displays engagement rate (likes and comments per post)
- Gives a quality score for the account
This is helpful for content creators who want to check their growth or for brands that want to review influencers before working with them.
2. Discover Influencers by Category
You can find top Instagram accounts across different topics: Food, Travel, Fashion, Beauty, Business, Parenting, Photography, Health & Fitness, Music, Lifestyle, and Animals. Each influencer listed includes real data like follower count, engagement rate, and post frequency, which can be especially helpful for marketing teams planning influencer campaigns. For detailed follower metrics, tools like those tracking Instagram follower counts can provide valuable insights. (https://www.fbpostlikes.com/instagram-followers-count.html)
3. Performance Advice
The tool gives tips based on your data:
- Best time to post
- How many times to post per week
- What content is working best
This makes it easy to improve your strategy without guessing.
4. Downloadable Reports
You can generate reports in PDF format. These are useful for agencies sharing progress with clients or for influencers sharing media kits with brands. Higher plans offer options to manage many profiles at once and add your logo to reports.
Ideal Users of the Platform
Not Just Analytics is designed for a broad audience across the creator economy:
| User Type | Benefits |
|---|---|
| Creators & Influencers | Monitor engagement, content reach, and audience quality |
| Agencies | Manage multiple clients and generate branded reports |
| Brands | Discover authentic influencers for campaigns |
| Marketers | Build posting strategies backed by performance data |
If you often benchmark competitors or view stories anonymously for research, you can also explore Mollygram —a useful companion tool for viewing and saving Instagram content without alerting others.
Collaboration Opportunities with “Not Just Analytics”
Not Just Analytics offers meaningful collaboration options for those with active communities, ongoing projects, or educational initiatives. Whether you're a creator, event organizer, or educator, the platform supports partnerships that bring mutual value.
By collaborating with NJA, you can:
- Offer your community a custom discount on NJA plans
- Share your project ideas for potential exposure through NJA’s channels
- Co-create Instagram content to expand audience engagement
- Receive invitations to speak or participate in events, workshops, and lectures
- Contribute thought-leadership articles to NJA’s official blog
- Integrate NJA’s analytics features into your platforms or services
- Arrange expert-led training sessions for your organisation or team
These collaborations are designed to support knowledge sharing, community engagement, and innovative use of social data in real-world applications.
Pricing Plans
| Plan | Monthly Price | Features |
| Free | €0 | Basic profile insights |
| Light | €7.50 | 1 profile, detailed growth data |
| Standard | €24.17 | 5 profiles, reports, auto updates |
| Professional | €74.17 | 20 profiles, shared access, long-term data |
You can pick a plan based on your needs. Free access is enough for simple use. For professional reports or managing many accounts, paid plans are better.
Process of Using the Tool
There is no need to download anything. You only need to:
- Visit www.notjustanalytics.com
- Enter your Instagram username
- Sign in and access your dashboard
Everything works in the browser. It is quick and easy.
- NJA pulls public data from Instagram and processes it through algorithms that evaluate:
- Follower growth and engagement consistency
- Content frequency and posting patterns
- Hashtag usage and reach quality
- Audience authenticity metrics
Each profile receives a Performance Score based on these factors, helping users quickly spot improvement areas or growth bottlenecks.
Our Rating: Expert Breakdown
| Category | Rating (Out of 5) | Review Summary |
|---|---|---|
| Ease of Use | ⭐⭐⭐⭐⭐ (5.0) | Intuitive web interface—no learning curve |
| Accuracy of Data | ⭐⭐⭐⭐☆ (4.4) | Reliable analytics, minor limitations due to public data |
| Influencer Discovery | ⭐⭐⭐⭐☆ (4.2) | Strong database with diverse categories |
| Reporting & Exports | ⭐⭐⭐⭐☆ (4.3) | Clean reports; branding options add professionalism |
| Value for Money | ⭐⭐⭐⭐☆ (4.5) | Excellent free tier; competitive pricing for agencies |
| Overall Score | ⭐⭐⭐⭐☆ (4.4/5) | A top-tier Instagram analytics tool for creators and marketing teams |
Our Verdict:
Not Just Analytics strikes the right balance between accessibility, precision, and affordability.
It’s one of the few analytics tools that genuinely helps creators understand what drives engagement—without requiring technical expertise.
Conclusion
Not Just Analytics simplifies Instagram analytics into actionable insights. It’s user-friendly, transparent, and practical for both personal branding and professional campaign tracking.
- Best for creators, marketers, and small agencies.
- No download required—start analyzing in minutes.
- Ideal companion to story viewing tools and influencer vetting apps.
Whether you’re optimizing your posting strategy or evaluating influencer performance, NJA gives you the clarity to act smarter, not harder.
FAQs
Q1. Is Not Just Analytics free to use?
Yes, the basic plan is free, but premium features like report downloads and multi-profile tracking require a subscription.
Q2. Does NJA have a mobile app?
No, it’s web-only but fully mobile-friendly in browsers.
Q3. Can I analyze competitor accounts?
Yes, you can view public data for any Instagram profile.
Q4. Does NJA store personal data?
It only analyzes public Instagram data—no private credentials or DMs.
Q5. Is it suitable for agencies?
Absolutely. The Standard and Professional plans include team sharing and client report tools.
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