Derribar Ventures Limited About The Process of Web Product Design and Development

A web product is an important working tool for service companies. It is used for communication with clients, demonstrating expertise, and managing interaction with the audience. The process of its creation requires a clear structure and includes analysis, design, development, testing, and technical support. Derribar Ventures Limited notes that without a systematic approach, web products may lose their integrity and will not fully perform business functions.

For marketing and brand pros, a web product is key, not just a website. It's part of how things work. How it’s built, how fast it is, and how it makes sense affect how people see the brand, the data, and if it can grow.

The Role of the Process in Creating a Web Product

A web product goes through several stages that are closely interconnected. Each stage forms the basis for the next one. Skipping any of them can lead to technical and strategic risks. Derribar Ventures believes that consistency is the key to combining business goals with usability. For service companies, this means alignment between marketing, analytics, and technical infrastructure.

Stage 1. Research and Analysis

Defining Business Goals

First, set a clear product goal. The team should decide on the platform's main function, such as finding new customers, helping existing ones, or providing expert insights.

Derribar Ventures Limited’s team notes that correct goal formulation reduces the risk of creating functions that have no practical value.

Audience Analysis

Next, user segmentation is carried out. Their scenarios, expectations, and behavior patterns are studied. Industry reports show that more than 70% of users leave a website if navigation is complicated. This highlights the importance of adapting the structure to audience needs.

Market Analysis

The team looks at what competitors are doing and what the norms are in the industry to figure out which solutions are standard and which ones offer something extra. This step sets the stage for the design work that follows.

Stage 2. Information Architecture and UX

Building the Structure

Information architecture sets up how pages are arranged and how sections link together. This arrangement helps people find what they need fast. Derribar Ventures’ experts say that a simple setup cuts down on wrong turns and makes people want to interact more with the website.

Designing User Scenarios

UX design focuses on the user journey from the first visit to completing a target action. At this stage, prototypes are created and tested on real scenarios. Research by the Nielsen Norman Group shows that testing prototypes before development can reduce the cost of fixing errors by 50%.

Stage 3. Visual Design

Interface Formation

The product's appearance is now set, keeping in mind brand rules, fonts, colors, and how important each piece is. Derribar Ventures’ team suggests focusing on how well the design works, not just how pretty it looks.

Brand Consistency

For service companies, it is important that the visual style matches the overall communication strategy. The interface should support trust and professional perception.

Stage 4. Development

Technical Implementation

Development turns the design into a real product, including the front-end and back-end parts. Derribar Ventures Limited experts note that the technical architecture should take into account scalability and integration with analytics tools.

System Integration

Web products for service companies are often connected to CRM systems, payment systems, and analytical platforms. Derribar Ventures emphasizes that integrating these components at early stages can help avoid restructuring in the future.

Stage 5. Testing

Functional Testing

At this stage, the correctness of all elements is checked, technical errors are identified, and performance is tested. Derribar Ventures Limited emphasizes that even minor errors can affect user trust.

Usability Testing

Product testing involves observing real users interacting with a product in a natural setting. This approach aids in identifying confusing navigation or design problems. According to the Baymard Institute, approximately 35% of people will abandon an application form if it lacks a clear structure.

Stage 6. Launch and Monitoring

Product Publication

After testing, the platform becomes available to the general public. It is important to ensure stable operation and monitor key metrics.

User Behavior Analysis

After launch, data on traffic, conversions, and interactions are collected. Derribar Ventures Limited shows that continuous analysis makes it possible to adjust structure and content in a timely manner without resorting to radical changes.

Stage 7. Technical Support and Development

Functionality Updates

A web product is not finished after launch. It requires regular updates in accordance with changes in the business environment and user behavior. The Derribar Ventures Limited team emphasizes that development should be gradual and controlled.

Scaling

For service companies, it is important that the platform can support growth. Derribar Ventures Limited explains that a modular structure and the use of standardized components simplify the addition of new functions without changing the core logic.

The Importance of the Process for Service Companies

A web product is the point of intersection of marketing, branding, and operational activity, reflecting the company’s approach to working with clients. Derribar Ventures believes that a clearly structured development process reduces risks and ensures a stable online presence.

Service companies operating in marketing and brand management use web products as tools for analytics, communication, and reputation management. That is why the development process must be transparent, controlled, and oriented toward long-term effectiveness.

Conclusion

Creating websites is complex and organized. It mixes research, user experience, design, coding, and data analysis. Each step builds on the previous one and shapes the final product. With this method, websites can be built to achieve business aims, reinforce branding, and engage users well. For firms offering website services, this means they can manage the building of online products while keeping them consistent and working correctly.