If you’ve scrolled TikTok lately, chances are you’ve stumbled upon a “Cider haul” video. Shoppers unpacking pastel dresses, oversized sweaters, or co-ord sets with captions like “Is Cider worth it?” flood feeds almost daily. But beyond the aesthetic edits and influencer reels—what’s the real story behind Cider Clothing?
Let’s dive in together, in a way that feels like grabbing coffee with a friend who’s obsessed with online shopping (and maybe spends too much time scrolling reviews).
Cider isn’t your typical clothing brand. Founded in 2020, it calls itself a “social-first fashion company.” Instead of designing in a vacuum, it listens to what’s trending online and drops collections in real time.
It’s like fashion crowdsourcing—Cider’s design team pulls ideas directly from TikTok trends, Instagram aesthetics, and Pinterest boards. Within months of launching, the brand had millions of app downloads and a global fanbase, with its Instagram account, @shopcider, now sitting at well over 4 million followers.
That’s insanely fast growth, especially in an industry dominated by giants like Shein, Zara, and H&M.
Here’s the secret sauce: Cider’s vibe feels made for TikTok. Think Y2K crop tops, pastel co-ords, 90s-inspired baggy jeans, and fairycore dresses—the kind of outfits you’d see in a trending “Get Ready With Me” video.
And the fun part? They don’t just push one style. Their collections range from “soft girl” cottagecore to edgy grunge-inspired fits. So whether your Pinterest board is full of florals or leather jackets, you’ll probably find something that matches your mood.
It’s basically a digital version of walking into a thrift shop where every rack has a different personality.
Browsing Cider’s official site feels a bit like opening an online candy store—but for clothes. There’s:
Compared to Zara, which focuses on minimalist staples, or Shein, which is more about endless variety, Cider is niche—it delivers trend capsules. For example, if “cherry prints” or “bow-core” is trending, you’ll see a whole mini-collection around it.
Here’s where FOMO kicks in. Cider operates on limited-run drops. If you see a plaid skirt trending today, don’t expect it to be around in two months. The brand thrives on fast-moving collections that keep people refreshing their app for newness.
And it works—many buyers mention pieces “selling out overnight.” That urgency is part of the thrill, but it also means you have to shop quickly.
Shopping on Cider’s website feels polished and simple, but the real magic is in their app. Available on Google Play (rated 3.6 stars from 33k+ reviews) and App Store (4.8 stars, 64k+ ratings), the app is built like a social feed.
You can scroll endless outfits, save favorites, check size guides, and even get back-in-stock alerts. And because it supports global payments and multiple shipping options, it’s surprisingly smooth for a brand that grew so fast.
It feels less like “online shopping” and more like window-shopping on your phone, curated just for you.
If you’re a casual browser, the website is perfect. But if you’re a repeat shopper, the app has clear perks—push notifications, app-exclusive discounts, and faster checkout.
So here’s the rule of thumb: the website is your intro, the app is for the Cider loyalists.
This is where things get interesting. On Trustpilot, Cider scores 4.6 out of 5 from over 11,000 reviews. That’s not bad for a fast-fashion brand. Positive reviews often highlight:
But the negatives are worth noting:
On Reddit, users echo this. One shopper said, “The dress I ordered was adorable but a little thinner than expected.” Another mentioned, “Sizing is weird, but customer service refunded me quickly.”
So yes—Cider is legit. But it’s also not perfect.
Cider’s packaging tends to be simple but aesthetic—think resealable zip bags with clean branding. Shipping timelines vary by country. U.S. customers often receive packages in 7–14 days, while international shoppers may wait up to 3 weeks.
The fun part? Many TikTok unboxings show shoppers hyped about how closely items match the product photos. That’s rare in fast fashion, where the phrase “expectation vs. reality” usually haunts buyers.
Let’s be real: Cider isn’t luxury fashion. But compared to Shein, shoppers report it being a notch higher in quality. Dresses and sweaters are often praised, while thinner fabrics (like tops) get mixed reviews.
Sizing remains the most common complaint. While Cider provides detailed size charts, users say consistency across styles is hit-or-miss.
So if you’re ordering, check reviews for that specific piece before adding to cart—it can save you the headache.
Yes, you can return Cider items. Returns are accepted within 14 days, but the buyer usually pays return shipping, which some find frustrating. Refunds are typically processed back to your original payment method once the return is received.
It’s not the smoothest return system compared to Zara or H&M, but it’s standard for a smaller global brand.
Cider is one of the few fast-fashion players that push inclusivity in sizing. Many dresses go up to 4XL, and their plus-size line has grown rapidly.
On Trustpilot, some plus-size shoppers praised the brand for trendy options often missing in mainstream fashion. But others noted fit issues—like waistlines running smaller than expected. Still, it’s refreshing to see a brand trying to cater beyond “straight sizes.”
Cider calls its business model “smart fashion.” Instead of mass-producing, it uses a made-to-order approach, where pieces are manufactured in smaller batches to reduce waste.
That sounds eco-friendly, but critics argue it’s still part of the fast fashion cycle—cheap clothes, global shipping, and limited supply chain transparency. Unlike Patagonia or Everlane, you won’t find detailed sustainability reports.
So while it’s not the “worst offender,” Cider still raises questions about fashion’s environmental impact.
Most items sit in the $18–$38 range, making Cider more expensive than Shein but cheaper than Zara. On average, buyers say the quality matches the price point—it’s not luxury, but you’re also not paying luxury prices.
For trend chasers, that sweet spot makes Cider addictive.
Here’s the quick showdown:
So if you’re after viral trends at a price you won’t regret, Cider might win.
Not into waiting for international shipping? You can find Cider on Amazon, Nykaa Fashion for Indian shoppers, and resale platforms like ThredUp.
It’s also popping up in thrift rotations, which says a lot about its growing popularity.
Because of its TikTok fame, dupes are everywhere. To make sure you’re getting the real thing:
If the deal feels too good to be true, it probably is.
On Pinterest, Cider boards are full of outfit inspiration—think capsule wardrobes built around just five Cider pieces. Instagram, meanwhile, works as both storefront and style guide, with shoppers tagging their #CiderOOTD looks.
This loop of see it → love it → shop it is why Cider thrives in a digital-first era.
From TikTok’s micro-influencers to YouTube reviewers, influencers are Cider’s unofficial ambassadors. Instead of billboards, you get “real body try-ons” that show you how clothes look beyond the product photo.
That relatability is gold—when someone your size models a dress, it feels a lot more trustworthy than a studio shot.
Pros
Cons
Here’s the bottom line: Cider is fast fashion with a Gen Z twist. It’s not built to last forever, but it is built to keep your wardrobe fun, trendy, and Instagram-worthy.
If you’re okay with affordable fashion that isn’t premium quality, you’ll likely enjoy shopping at Cider. If you’re looking for timeless investment pieces, you might be better off at Zara or other mid-tier brands.
Either way, Cider proves one thing: fashion is no longer dictated by glossy magazines—it’s dictated by your TikTok feed.
Is Cider Clothing available worldwide?
Yes, it ships globally, with delivery times averaging 1–3 weeks.
How long does Cider shipping take?
U.S. orders usually take 7–14 days, international orders 2–3 weeks.
Can I return products easily?
Yes, returns are allowed within 14 days, but you pay for shipping back.
Is Cider a Shein alternative?
Kind of—it’s more curated and slightly higher in quality.
Do they have plus-size options?
Yes, up to 4XL in many categories.
Final Thought: Cider isn’t just a clothing brand—it’s a case study in how fashion lives on social media. Affordable, trendy, and fun—but with quirks you’ll want to know before hitting “add to cart.
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