Ever wondered how AI startups seem to have endless supplies of data to train their models? You're not alone.
In the AI world, data is the new oil—except unlike oil, companies aren't limited to what's naturally in the ground. They're actively mining it from across the digital landscape, often through clever scraping techniques.
I've spent years working with AI startups and have watched them evolve from simple web scrapers to sophisticated data acquisition machines. The techniques I'll share today have helped numerous startups build robust datasets without breaking the bank (or the law).
AI models are like teenagers—they need to consume massive amounts of information before they can make intelligent decisions. But unlike human teenagers, AI systems can't learn just by existing in the world.
For startups, particularly those without Google-sized budgets, creative data acquisition strategies are essential. The most successful AI companies I've worked with don't just have better algorithms—they have better data collection methods.
Before diving into the technical stuff, let's get something straight: not all data scraping is created equal from a legal perspective.
Here are some quick guidelines:
The scraping landscape changed dramatically after the hiQ Labs v. LinkedIn case, where the Supreme Court declined to hear LinkedIn's appeal against hiQ's scraping of public profiles. This essentially affirmed that scraping publicly available data isn't a violation of the Computer Fraud and Abuse Act.
That said, I'm not a lawyer (and if your startup is serious about data scraping, you should definitely consult one).
This is the bread and butter of data acquisition for AI startups. Here's how it typically works:
A simple Python example using Beautiful Soup might look like:
import requests
from bs4 import BeautifulSoup
import time
import random
user_agents = [
'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36',
'Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15',
# Add more user agents for rotation
]
def scrape_page(url):
headers = {'User-Agent': random.choice(user_agents)}
response = requests.get(url, headers=headers)
# Be respectful - don't hammer the server
time.sleep(random.uniform(1, 3))
if response.status_code == 200:
soup = BeautifulSoup(response.text, 'html.parser')
# Extract the data you need
data = soup.find_all('div', class_='your-target-class')
return data
return None
Pro tip: Always implement error handling and resumable scraping for large jobs. Nothing's worse than having your scraper crash at 95% completion with no way to resume.
Why break into the house when you can walk through the front door? Many services offer APIs that provide structured data access:
Here's how you might set up a Twitter API connector:
import tweepy
import json
import time
# Set up authentication
auth = tweepy.OAuthHandler("CONSUMER_KEY", "CONSUMER_SECRET")
auth.set_access_token("ACCESS_TOKEN", "ACCESS_SECRET")
# Create API object
api = tweepy.API(auth, wait_on_rate_limit=True, wait_on_rate_limit_notify=True)
def collect_tweets(query, count=10000):
collected_tweets = []
for tweet in tweepy.Cursor(api.search, q=query, lang="en").items(count):
tweet_data = {
'text': tweet.text,
'created_at': str(tweet.created_at),
'user': tweet.user.screen_name,
'followers': tweet.user.followers_count
}
collected_tweets.append(tweet_data)
# Save periodically in case of failure
if len(collected_tweets) % 1000 == 0:
with open(f'{query}_tweets_{len(collected_tweets)}.json', 'w') as f:
json.dump(collected_tweets, f)
return collected_tweets
The beauty of APIs is that they give you clean, structured data without the messy extraction step.
Not everything needs to be scraped from scratch. There are treasure troves of public datasets available:
But here's the twist successful AI startups employ: they don't just use these datasets as-is. They:
This approach gives them proprietary datasets without starting from zero.
Some clever AI startups have created browser extensions that:
This method has two massive advantages:
Honey, the shopping assistant (acquired by PayPal for $4 billion), used this approach to gather pricing data across the web.
Social platforms are goldmines of behavioral, preference, and language data:
The key here is focusing on aggregate trends rather than individual profiling.
Sometimes the direct approach works best:
I've seen startups successfully partner with:
The most sustainable approach? Create something valuable that naturally generates the data you need:
Grammarly is a perfect example—they offer writing assistance while collecting billions of writing samples that help improve their AI.
Even the best AI startups make these mistakes:
Data acquisition is often the overlooked secret sauce of successful AI startups. The algorithms might get all the glory, but without quality data, they're just fancy math with nothing to calculate.
The most ethical and sustainable approach combines several of these methods such as scraping with proxies that are unbanned, with a heavy emphasis on providing value in exchange for data. The days of sneaky, under-the-radar scraping are numbered as regulations tighten.
What are your experiences with data acquisition for AI? Have you tried any of these methods? Let me know in the comments!
Be the first to post comment!