Why should you learn visual marketing tactics for social media?
Here’s the answer—strong social media visual content can drive more likes, comments, and shares. Better yet, it can encourage people to buy from you.
Statistics can prove this.
In a recent video marketing survey report, 96% of people said they have watched an explainer video to learn more about a product or service:
It’s no wonder then that approximately half (48.2%) of digital marketing content today contains visuals that focus on promoting and growing online businesses:
If done right, visual marketing can benefit your business in many ways including:
However, there’s a challenge.
The modern buyer consumes a massive amount of content on the web. In such a crowded space, grabbing your audience’s attention can be a struggle.
With these visual marketing tactics, you can get an edge over your competitors.
Let’s get started.
One of the most effective visual marketing tactics for social media is to add humor.
Customers want brands to make them smile and laugh.
A recent survey shows that 91% of people prefer brands to be funny and 72% of them would choose a brand that uses humor over the competition
Otherwise, no matter how beautiful your visual content is, if it cannot tickle your audience’s funny bone, they probably won’t spend time viewing it.
That said, adding humor to your visual marketing must be tactful and should reflect your brand image.
Wendy’s does it very well. They regularly put up tweets packed with humor on Twitter.
The modern customer wants to get what they want instantly, so you need to grab their attention instantly.
If you are going to create a Facebook post, then a free Facebook post creation tool, like the one from Adobe Express, can help you create engaging posts for your Facebook campaigns.
If you're going to post a video, then there's no point in sharing a 50-minute video with your Facebook audience, as they'll spend only 2 minutes watching it.
You need to break your visual content into bite-sized pieces. This can help you grab your audience’s collective attention span.
For instance, you could create several 2-minute high-quality videos out of a 40-minute video story. Or, summarize the content of a long video into a brief infographic.
You could also choose the video duration based on the platform. A long-form video is best suited for YouTube.
On the contrary, Facebook recommends posting videos that are less than one minute or Stories that are less than 20 seconds in length.
You should stick to short-form videos for platforms like Instagram, TikTok, and Snapchat.
The modern customer wants and expects brands to personalize their digital experiences.
According to a survey, 71% of consumers expect personalization from the brands and businesses they choose, and 76% of them get frustrated if they don’t find it:
Besides, in another study, 62% of buyers said brands will lose their loyalty if they do not deliver personalized experiences.
That’s why you must personalize your visual marketing campaigns by keeping your audience in mind.
How do you personalize your visual marketing?
You need to uncover your buyer personas. Design your graphics based on their problems and make sure they address those and solve them. This can help you win their trust.
Hence, make sure to hire a skilled graphic designer who can create visually appealing visuals that captivate the audience's attention and convey your brand message effectively.
With the increasing trust concerns between customers and brands, finding a way to connect with your target audience is crucial.
How do you achieve this?
You need to focus on what your target customers are looking for—and demand from brands and businesses.
What’s the best way to build trust with your customers?
It’s simple. By getting reviews and recommendations from your current customers.
This is where leveraging user-generated content becomes one of most useful visual marketing tactics for social media. It involves turning your customers into advocates for your brand. The brand ambassador marketing campaign helps you win more customers.
Here are some of the benefits of using user-generated content:
What makes UGC even more helpful is the fact that it doesn’t cost you anything to create this content. That makes it a great way to reduce business expenses too.
Video equipment company GoPro leverages UGC by sharing videos originally filmed by customers.
You can use storytelling to evoke emotions from your audience.
If done right, this tactic can help you establish a powerful connection with your audience which can encourage them to like, comment, or share your content.
But how do you evoke the emotions from your audience?
You can do this by creating visuals using AI text-to-video generators that can tap into the various emotions, such as happiness, frustration, and more.
Instead of highlighting key features of your product, show them how those features can help solve their problems.
Better yet, you can ask your existing customers to create videos demonstrating how they benefited from your product or service.
These testimonials can help you win the support of your audience and drive engagement and conversions.
Another one of the powerful visual marketing tactics for social media is to get your audience involved via interactive content.
Unlike regular social media posts where the audience is a mute spectator and consumes the content passively, interactive content involves them.
It has the potential to drive up your engagement and build lasting relationships with your audience.
You can create polls, surveys, and other forms of visuals that can drum up your audience engagement. You could do this by incorporating stickers on Instagram, for instance. They can be used to ask questions, for polls, and more.
A/B testing is necessary when it comes to email marketing as it helps you improve the results of your campaigns. Similarly, it’s important to A/B test your visual marketing tactics to ensure you’re hitting the bulls-eye.
Here are a few ways to A/B test your visuals:
Start running such A/B tests and measure the results. See if it’s generating sufficient engagement in the form of likes, comments, views, shares, etc.
You can then double down upon the tactics that are generating the best results to boost your results further. As always, keep A/B testing continuously to keep improving your results.
Visual marketing can make or break your social marketing campaigns.
Apart from boosting engagement among your audience, it can help you deliver brand messaging quickly. This can increase click-through rates, and elevate conversions.
Put these above-mentioned visual marketing tactics into action to start leveling up your social media marketing game and start driving real results.
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